Why are proof of concepts (PoCs) important during the presales phase?

Short Answer
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Answer:

PoCs help demonstrate feasibility and validate critical concepts before full commitment. They:

  • Reduce technical risk

  • Build stakeholder confidence

  • Prove integration or customization viability

  • Help customers visualize outcomes
    PoCs are especially valuable when requirements are complex or involve integrations or third-party components.

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