A data entity is a de-normalized, conceptual abstraction of one or more underlying database tables that represents a business concept (such as Customers or Vendors).
Importance:
Simplifies data import/export and integrations
Encapsulates business logic in one place
Insulates customizations from table schema changes
Enables Excel add-ins, OData services, and recurring integrations
Used as the primary mechanism for ALM data packages
Example:
A Customer data entity combines data from tables like CustTable, DirPartyTable, and address tables into a single view.
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