Google Analytics Questions (Category-wise)

🔹 1. User Analysis (Audience Insights)

These questions help understand who your users are

What are the top cities by user count?
What are the top countries by users?
What is the total number of active users?
Why did active users drop compared to last month?
What is the new vs returning users ratio?
Which device type (mobile/desktop) has more users?
What is the user growth trend over time?
Which demographics (age/gender) dominate?

🔹 2. Traffic Analysis (Sessions & Visits)

These questions focus on how users are coming

What are the total sessions?
Top cities by session count?
Why did my sessions drop compared to last month?
What are the peak traffic days/times?
What is the average sessions per user?
What is the session trend (daily/weekly/monthly)?
Which pages are getting most sessions?
What is bounce rate by session?

🔹 3. Acquisition Analysis (Traffic Sources)

These questions answer where traffic is coming from

Top channels for these sessions?
Which channel drives the most users?
Organic vs Paid traffic comparison?
Which source/medium performs best?
Which campaigns are driving traffic?
Social media vs search engine traffic?
Why did traffic drop from a specific channel?
Which referral sources are important?

🔹 4. Engagement Analysis (User Behavior)

These questions measure how users interact

What is the average session duration?
What is the average engagement time?
What is the bounce rate?
What is pages per session?
Which pages have highest engagement?
Which pages have lowest engagement?
What is scroll depth / interaction level?
Why are users leaving quickly?

🔹 5. Content Performance

These questions focus on which content works best

Which pages are most visited?
Which pages have highest session duration?
Which blog/articles perform best?
Which pages have highest exit rate?
Which landing pages bring traffic?
Which content causes drop-off?

🔹 6. Conversion & Goal Tracking

These questions focus on business results

What is the conversion rate?
Which channels drive conversions?
Which pages lead to conversions?
Why did conversions drop?
What is the funnel performance?
Where are users dropping in funnel?
Which campaigns convert best?

🔹 7. Technical & Device Analysis

These questions help with performance & optimization

Which devices bring most users?
Mobile vs Desktop performance?
Which browsers are used most?
Which OS is dominant?
Is website slow on mobile?
Does performance affect bounce rate?

🔹 8. Geographic Analysis

Which cities bring most users?
Which countries perform best?
Which regions have highest engagement?
Where are conversions highest geographically?
Why is traffic dropping in a specific location?

🔹 9. Trend & Comparison Analysis

Why did users drop compared to last month?
Why did sessions drop compared to last month?
What is month-over-month growth?
What is year-over-year trend?
Which metric improved or declined?
What caused sudden spike/drop?

🔹 10. Business Insight Questions (Advanced 🔥)

Which channel gives best ROI?
Which users are most valuable?
Which traffic source converts best?
What is customer lifetime value?
Which segment should we target more?
What strategy should we change?

Your Questions (Mapped Properly)

You asked:

✔ Top cities by user count → User Analysis
✔ Active users drop → Trend Analysis
✔ Top cities by session → Traffic Analysis
✔ Session drop → Trend Analysis
✔ Top channels → Acquisition
✔ Avg session duration → Engagement