🔹 1. User Analysis (Audience Insights)
These questions help understand who your users are
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What are the top cities by user count?
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What are the top countries by users?
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What is the total number of active users?
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Why did active users drop compared to last month?
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What is the new vs returning users ratio?
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Which device type (mobile/desktop) has more users?
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What is the user growth trend over time?
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Which demographics (age/gender) dominate?
🔹 2. Traffic Analysis (Sessions & Visits)
These questions focus on how users are coming
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What are the total sessions?
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Top cities by session count?
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Why did my sessions drop compared to last month?
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What are the peak traffic days/times?
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What is the average sessions per user?
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What is the session trend (daily/weekly/monthly)?
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Which pages are getting most sessions?
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What is bounce rate by session?
🔹 3. Acquisition Analysis (Traffic Sources)
These questions answer where traffic is coming from
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Top channels for these sessions?
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Which channel drives the most users?
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Organic vs Paid traffic comparison?
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Which source/medium performs best?
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Which campaigns are driving traffic?
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Social media vs search engine traffic?
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Why did traffic drop from a specific channel?
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Which referral sources are important?
🔹 4. Engagement Analysis (User Behavior)
These questions measure how users interact
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What is the average session duration?
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What is the average engagement time?
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What is the bounce rate?
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What is pages per session?
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Which pages have highest engagement?
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Which pages have lowest engagement?
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What is scroll depth / interaction level?
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Why are users leaving quickly?
🔹 5. Content Performance
These questions focus on which content works best
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Which pages are most visited?
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Which pages have highest session duration?
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Which blog/articles perform best?
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Which pages have highest exit rate?
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Which landing pages bring traffic?
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Which content causes drop-off?
🔹 6. Conversion & Goal Tracking
These questions focus on business results
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What is the conversion rate?
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Which channels drive conversions?
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Which pages lead to conversions?
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Why did conversions drop?
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What is the funnel performance?
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Where are users dropping in funnel?
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Which campaigns convert best?
🔹 7. Technical & Device Analysis
These questions help with performance & optimization
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Which devices bring most users?
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Mobile vs Desktop performance?
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Which browsers are used most?
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Which OS is dominant?
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Is website slow on mobile?
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Does performance affect bounce rate?
🔹 8. Geographic Analysis
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Which cities bring most users?
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Which countries perform best?
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Which regions have highest engagement?
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Where are conversions highest geographically?
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Why is traffic dropping in a specific location?
🔹 9. Trend & Comparison Analysis
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Why did users drop compared to last month?
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Why did sessions drop compared to last month?
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What is month-over-month growth?
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What is year-over-year trend?
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Which metric improved or declined?
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What caused sudden spike/drop?
🔹 10. Business Insight Questions (Advanced 🔥)
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Which channel gives best ROI?
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Which users are most valuable?
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Which traffic source converts best?
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What is customer lifetime value?
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Which segment should we target more?
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What strategy should we change?
Your Questions (Mapped Properly)
You asked:
✔ Top cities by user count → User Analysis
✔ Active users drop → Trend Analysis
✔ Top cities by session → Traffic Analysis
✔ Session drop → Trend Analysis
✔ Top channels → Acquisition
✔ Avg session duration → Engagement
